Burger King is Finally Here! First Outlet to Open in Delhi on 9th November
Burger King has just announced the launch date of its first outlet in India at Select Citywalk, New Delhi for 9th November. The American fast-food chain plans to open 12 outlets in India over the next two-three months, six each in Delhi and Mumbai.
“The initial plan is to roll out a store every few weeks to keep the momentum going,” said the company’s spokesperson. With an investment of up to Rs. 2-2.5 crore per outlet, Burger King is testing other potential locations too, like Pune, Chennai and Bangalore.
Burger King India, which has opted to drop beef and pork from its menu in order to respect the religious practices of the Hindus and Muslims that make up most of the country’s population, will be offering Chicken Whopper, Vegetable Whopper and Mutton Whopper.
Indian diners will be the first in the world to sample the newest Whopper offerings from Burger King. However, the news did not go over well after Burger King India announced it on their official Facebook page. “Whopper as chicken is unacceptable,” one Facebook user wrote on the page. “That sir is not a Whopper. It looks more like a chicken sandwich trying to be cool.”
Earlier, other international brands have tailored their menus for the Indian market. McDonalds offers a potato-based burger called the McAloo Tikki burger, as well as their beef-free take on the big Mac called the Maharaja Mac. Fast-food chains have always tailored their menus in India to serve mostly spicier and more vegetarian-friendly options.
Also, the company has collaborated with eBay for an exclusive offer to pre-book burgers online. Yes, you read it right! The fast-food brand has partnered with eBay India to let Indians pre-book ‘Whopper’ burgers costing Rs. 128 (US$2) each. The offer will run till 5th November and can be redeemed from the physical store on 9th November.
The second-largest fast-food chain currently has 1,100 restaurants in the Asia-Pacific region, ranking as their smallest market. The US and Canada continue to be the largest, with more than 7,400 restaurants out of the 13,667 worldwide.
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